How your users view and read web pages can make a huge difference in your success in stepping your users through to the next page, form, shopping cart or whatever desired result.

Several usability tests have been performed over the years and simply reading about usability will open your eyes but testing is the best way to find the most success for your audience and product.

If you haven’t seen heat maps you’ll be surprised to see how well these visualize wear your users eyes are focusing on your web pages. Once you’ve tested your pages you can place your messages, buttons, links and call-to-action in the most appropriate places for the highest success rate.

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