Ever wonder what makes Google display two sequential listings or how it determines what pages from the same site to list next to one another. It comes down to popularity, interest, links and relevance.

No matter who you like, there is a lot of chatter about both candidates and even Google agrees that Twitter is hot for Obama right now. The 91,000+ followers on Obama’s Twitter account and the amount and frequency of posts is pushing his account to the number two listing in Google.

You can view all the tweets about the election but as fast as they go you need to hover over any tweet to pause the updates.

This is a great lesson in SEO to show the relationship that should exist throughout your site; especially among your popular pages and your money pages. Talk about them. Link to them. Be amazing enough (your product/offer) to get others to link to them.

How can you make your most important page(s) pop?

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